How does NJ Wealth marketing support help NJ Wealth Partners

• July 20,2025

The mutual fund industry in India is growing at a very fast pace. With AUM surging from Rs 11.73 lakh crore as of June 30, 2015, to Rs 74.41 lakh crore as of June 30, 2025, indicating an industry growth of more than 20%! (Analysis for the period between 30/6/2015 and 30/6/2025). The number of investors is also increasing at a very fast pace. India’s population stands at 146 crore, and the number of mutual fund distributors stands at just 1,82,411, meaning just 1 distributor to service every 8000+ investors. As the investors increase, the need to service these investors will grow, and so will the need for mutual fund distributors. (Source - Worldometer & AMFI, Data as on 30/6/25)

Clearly, the demand for mutual fund distributors is on the rise; however, becoming a mutual fund distributor and building a successful distribution practice on your own can be challenging. In the last 10 years, NJ Wealth has outpaced the industry and grown its AUM by 27.01%! So what sets NJ Wealth apart in enabling this success? (Source: NJ Internal)

Growing together

NJ Wealth believes in growing together. Every mutual fund distributor is called an NJ Wealth Partner, and every partner is empowered with the tools, strategies, and support to thrive in this business. One of the most powerful supports required is Marketing Support.

Let’s look at how NJ Wealth’s marketing support helps its partners grow and stand out. 

• Mobile Communication Services (MCS) - NJ Wealth provides its partners with all kinds of marketing material that can be shared with clients and prospective clients via digital communication, with the partner’s branding, name, and contact information. Whether it’s content for social media or WhatsApp-ready content. MCS ensures consistent, professional communication without any hassle.
   
• Videos & Reels - In today’s quickly changing digital world, where scrolling through social media has become quite the norm, the need for short and catchy videos for marketing has become instrumental. NJ Wealth helps its partners stay relevant with ready-made videos and reels. These are short, impactful, and designed for social platforms like Instagram, Facebook, and WhatsApp. They help NJ Partners connect with younger audiences and build visibility where attention is most limited.
   
• Physical marketing material - NJ provides high-quality, professionally designed flyers, pamphlets, booklets, and brochures at concessional rates. These materials are tailor-made to help partners reach out to prospects with clarity, confidence, and visual appeal, be it through digital sharing or offline campaigns. Moreover, these materials break down complex investment ideas into simple, relatable stories, serving as essential tools during client meetings, creating credibility and reinforcing the value of long-term investing.
   
• Digital newsletters - NJ Wealth equips its partners with professionally crafted digital newsletters that can be directly shared with clients. These newsletters cover market updates, product insights, and investing guidance, helping partners stay consistently visible and valuable in their clients' inboxes. It’s a subtle yet powerful way to build trust, demonstrate expertise, and nurture client relationships, without being overly promotional.
   
• Website support - In today’s world, having a digital presence is more crucial than ever. NJ provides its partners with customisable templates. These basic websites include essential features like product information, calculators, and contact details, ideal for starting out.
   
• Compliance approved material - The mutual fund industry in India follows high standards of transparency. Regulatory changes in marketing and communication happen frequently, and we ensure that all our marketing material is fully compliant with the latest guidelines. Every piece of content you see from us is reviewed and approved by our compliance team, so you can trust that the information shared is clear, accurate, and in line with all regulatory requirements.
   

Conclusion

The mutual fund industry is growing, and the demand for reliable, knowledgeable distributors is at an all-time high. However, building a successful distribution business is much easier when you have a powerful partner by your side. With NJ Wealth’s comprehensive marketing support, every partner has access to the tools, branding, and confidence needed to scale.Become a partner with NJ Wealth and opt for comprehensive marketing support.